How to Become a Head of Marketing in Product Marketing

Most positions that report to the head of product include product managers, senior product managers, directors of product and VPs of product. In larger companies, a head of product may have to oversee multiple teams and additional layers of management. Other Head of Product job positions that may report to a head of product can include product marketing managers, UX/UI designers, business analysts and engineering managers. If you are an ambitious and data-driven leader who wants to drive growth for a company or a product, you might be interested in becoming a head of growth.

Gain relevant experience

As a Head of Engineering, you will be responsible for managing the development lifecycle of your company’s products and services. You will need to work closely with your team to ensure that all projects are completed on time and within budget, while maintaining the highest levels of quality. A chief product officer (CPO) is a corporate title referring to an executive who leads the entire product organization.

• Then, you’ll have an excellent foundation for building a case for yourself to rise to the Director of Product role.
• The Head of Product role can be difficult to fit into the career ladder because each company is free to interpret it differently.
• You should aim to gain experience in different aspects of marketing, such as product marketing, content marketing, digital marketing, branding, PR, and social media.
• Depending on your industry and employer, you may need a bachelor’s or master’s degree in engineering, business, media, or a related field.
• One of the best ways to advance your career in sales marketing is to build and maintain a network of contacts and relationships in your industry and niche.
• I might put the bar quite high, but recommend at least three to five years’ experience before becoming a head of product and being able to successfully lead a product management team.

Who reports to the head of product?

Most current job ads are asking for 10 years of experience, of which at least three to five years should have been in a leading role, such as Head of Product. Chief product officers create and implement overarching product strategies, track decisive product and market analytics as well as align the goals of product, engineering, marketing and related development teams. Leading a team of product managers requires strong interpersonal skills, empathy, and the ability to inspire and motivate others.

Carefully Plan the Career Step

As mentioned earlier, a strong technical background is essential for success in this role. This typically involves a degree in computer science or a related field, as well as several years of experience in software engineering or product development. The responsibility of a chief product officer to communicate strategy to executive stakeholders guarantees the need how to hire a software developer to develop an effective product strategy. Furthermore, it is their responsibility to keep track of all product metrics so that they can make informed product decisions throughout the product lifecycle.